How much did your last cup of coffee cost?

Cybercrime is everywhere these days, in 2020 cybercrime cost UK businesses an estimated £21Bn* with an estimated 40% of UK businesses being subjected to to some kind of cybercrime in the previous 12 months. So, how can you minimise the risk to YOUR business?

There’s lots of advice on passwords, I regularly write about them, and other security measures that you can take but did you know that even a trip to your favourite coffee shop could end up being far more expensive than the price you pay for your Triple Grande Decaf Soy Latte Macchiato and blueberry muffin.

Cup of coffee and coffee beansImagine the scene, you’re between meetings and decide to drop into your favourite coffee shop for a cup of coffee, a cake and to tap into their Wi-Fi to read your emails, refresh your knowledge in time for your next meeting or simply to surf the web.

Spoof Wi-Fi Hotspot
Sign fro free wifi hotspot
When you sit down and try to log-on to the Wi-Fi there’s frequently a selection of hot-spots to choose from. How do you know which is the free service provided by the venue and which is a spoof.

It’s very easy to set up a Wi-Fi hot-spot using a mobile phone, Mi-Fi type of device or laptop and allow other users to connect through this free connection. This means that all of the traffic can then be intercepted by the person providing the spoof account, what sort of important information is passed from your laptop through this connection? It could be your details to access your online banking, the log-in to your company network or the necessary information required to access your corporate email account.

Time for a comfort break

Laptop and cup of coffeeThen the urge hits, you look around and see that everybody seems respectable enough so you head off to the toilet thinking that your laptop is safe on the table. After all, nobody would nick in sight of all those customers, staff and CCTV cameras would they?

You’d be wrong. Laptop tracking service provider, Prey, found that areas offering free Wi-Fi were the second most common target for opportunistic laptop thefts, the only riskier place being left in a visible place in your car.

If stolen, it’s not only the inconvenience of replacing the laptop, reinstalling your applications and copying back your data [you do back-up your data don’t you?] it’s the additional costs that aren’t covered by your insurance.

The Ponemon Institute, a US cyber crime consultancy, put the real cost of the loss of a laptop and it’s data at nearly £31,000. This was broken down into £4,000 for the loss of Intellectual Property, forensics and legal bills adding around £1,500 with a staggering £24,500 attributable to the loss of income, customers and competitive advantage associated with a data breach

So, the next time you stop off for a cup of coffee and decide to log-on using their free Wi-Fi, just make sure you know which network that you’re connecting to and that you don’t leave your laptop unattended.

*Detica in partnership with the Office of Cyber Security and Information Security in the Cabinet Office Report, 2020

Passwords are not just for Christmas

Wow, what a year. One thing’s for certain, 2020 is one year that will never be forgotten. Covid, Lockdown, Furlough, words that have been added to the canon of speech this year. And, to cap it all, Christmas is just around the corner and the world is still full of massive levels of uncertainty.

Whether you are working from home, #WFH, working in an office or still out and about I know that as Christmas approaches the big wind-down starts to feature in our minds.

Nothing wrong with looking forwards to Christmas but it’s important that you don’t allow your Cyber Security guard to fall too.

Andy, checking out websites as part of his work

Why not? Simply because the hackers and cyber criminals won’t – if anything they’ll be upping their activity because they know that our minds will be on other things. In previous years we’d have been looking forward to Christmas Markets, Christmas parties, gifts, food, television and everything else that’s associated with the season of goodwill.

Our vigilance MUST remain high, both in the office and when working from home. Keep your eyes open for suspicious looking emails, especially those coming from unexpected quarters, with messages that promise much, such as tax refunds or deliveries of items you don’t remember ordering. Also beware of emails with links to websites that look OK but in reality will do harm.

It’s also a good idea to take a fresh look at your password security. Turkish researcher Ata Hakcil analysed more than 742m passwords that have been revealed in data breaches (hacks) that turned up on the Dark Web. Ata went on to make a worrying number of discoveries.

Of the 742m only 169m were unique which just goes to show how frequently we reuse passwords and how many passwords are used by a lot of people.

Worst passwords of 2020

Unfortunately, not a lot has changed over previous lists

1/ 123456 (same place as 2018 & 2019)
2/ 123456789 (up 1 place) (same as 2019)
3/ passwords (up one place on 2019)
4/ qwerty (a fall of one place on 2019)
5/ password (slips two places)
6/ 12345678 (up 1 on 2019)
7/ 123123 (a new entry)
8/ 111111 (up from No. 10 in 2019)
9/ 1234 (yes, I kid you not, 1234)
10/ 1234567890 (a new entry in this Top 10)

Disturbingly, at least 1 in 10 people have used at least one of these poor passwords – I hope you’re not one of them.

Data breaches are inevitable. To be as secure as possible you need to use strong, unique passwords for each individual account that you have. This makes the theft of one password much less of a disaster than if you use the same (or close variant) across all of your accounts.

What’s a Strong Password?

A strong password isn’t a word at all. The best ones are passphrases comprising of a random combination of words with 12 characters or more, using mixtures of alphanumeric, UPPER & lower case characters and symbols.

Think of a nonsense phrase, or even a line from your favourite song. Science Friction Burns My Fingers for example. Noe, run the words together, use hyphens, underscores and number substitution.

Sc13nce-fricti0nBurnsMy_Finger5%

That’s one password – you need a unique one for EVERY account that you have. Now, that’s a challenge to remember so you need a password manager. Because of my work, I have access to 789 accounts of one sort or another and I have 789 different passwords. Obvious there’s no way I could remember all of those – I struggle to remember 4 important ones which his why I use a password manager. Not only does it store all of my passwords in a safe place it also generates new, random, ones for me.

Top 10 Password Managers

There are loads of great password managers out there. I use LastPass because it was one of the first to integrate with my browser AND be available across all of my devices, desktop, laptop, Chromebook, phone and tablet.

TechRadar recently reviewed Password managers and their top 10 free and paid-for password managers is as follows

1/ Dashlane
2/ NordPass
3/ RoboForm
4/ 1Password
5/ LastPass
6/ Keeper
7/ BitWarden
8/ LogMeOnce
9/ mSecure
10/ ZohoVault

You can read TechRadar’s reviews here. And don’t forget, your web browser probably has a password manager built in and may even generate new ones for you but it may not synchronise across all of your devices

And PLEASE, if this applies to to you – STOP USING PASSWORD or 12345678 and use one of the above instead

Have a great Christmas, a happy new year and I look forward to communicating with you in the new year. If you need any help, please, just ask. You can reach me by phone – 01793 238020 – email – andy@enterprise-oms.co.uk or just hunt me down on Social Media.

Why marketing is like the space race

It seems that every week I am asked whether “X” would be a good thing to do, or perhaps “Y”. “What do you think Andy?”, “which path would you take?”

The reality is that even after 20 years of experience, I don’t know with any great certainty. All I can do is reflect on past experiences and understand how a particular course of historical action could be overlaid on contemporary actions and offer some thoughts and guidance.

The key question, though, is this. When it comes to most forms of marketing, how do we know what works and what doesn’t?

The reality is that we don’t – until we give it a try.

But before you try any form of new marketing activity you need to really understand your expectations. What do you want it to do and what do you NEED it to do. You should approach it with a plan in mind, the 6 Ws.

The 6 Ws

Who, What, Why, When, Where and hoW. There are loads of variations on a theme but here’s a simple example as to how the six Ws can help with the initial planning of your new campaign. And to use a cliche – “fail to plan, plan to fail”.

  • Who are you looking to reach (personas can really help identity and visualise your target market
  • What are you looking to sell to them
  • Why would they choose you as their supplier rather than your competition
  • When will they be ready to buy
  • Where will the marketing be posted/published?
  • How will the sale take place & delivery occur. How will you measure the performance.

You should always have a goal because, as the cliche says, “without a goal, how will you know when you have arrived”

The 6Ps could also apply – Proper Preparation Prevents Pretty Poor Performance

OK, I’m done with cliches, for now, back on topic.

I have worked with many people who strive for perfection. There’s nothing wrong with that, but the focus on perfection has a time and place. From a marketing perspective they

  • – have an idea
  • – create an outline,
  • – add flesh to the outline
  • – review it
  • – ask others to review their plan
  • – make changes to reflect people’s comments
  • – and go around the circle again & again

A camel is a horse designed by committee

A camel

Seeking absolute perfection can be a trap, the danger being that you want a horse but end up with a camel.

This often means that the plan at the end looks nothing like the initial plan, that the initial goals have become forgotten and the time taken to refine and finesse the plan means that key opportunities are missed or have made it likely that the plan will never be executed.

My preferred approach is to come up with the campaign aims, agree them with my client and quickly work back from there to understand the target market, which platforms they are likely to use and to understand the best ways to put my client in front of them.

I sometimes get it wrong. I’ll have explained my plans to the client and explained the risk. If a plan is going to fail I like it to fail fast. I accept that it’s OK for a plan to fail, it really is. However, this approach will only work with goals that are understood and research to understand why the goals were not met.

From there, you can take the learning, update and improve the campaign and go again.

So, Why IS marketing like the Space Race

A Space X Falcon 9 first stage landing

NASA would follow the route to perfection. Testing each individual component of the Apollo program (for example) then they’d put some components in to a module and test the module. Then they’d put some modules together in to an assembly and test the assembly.

Then they’d put some assemblies together in to a stage and test the stage. Then they’d test the stages, assemble them in to a 365 ft tall tower of power and launch the rocket.

And even after all this testing there were still problems – look at Apollo 13, and the two Space Shuttle disasters for evidence.


Elon Musk and Space X take a different approach. Elon came up with the idea of a reusable rocket. It was designed, a rocket was launched – it failed. The reasons for failure were designed out of the next iteration. There was a different failure. The reasons were investigated and designed out and now launching, AND landing, Space X Falcon 9 and Falcon Heavy rockets is as near normal as you will find and progress continues.

At the time of writing Space X are planning on returning US Astronauts to the International Space Station using an American rocket for the first time since the Space Shuttle was withdrawn from service.

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Staying in touch with clients and teams – the digital transformation.

For years, technologists have been promoting digital transformation but corona virus, lock-down and working from home has really pushed many businesses to take a fresh look.

Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new

There’s no doubt that as a result of this forced, rapid, transition, many of us will find that continuing to work from home is far better than commuting to an office, warehouse, workshop or other business location. And, in the long term, everybody wins. No commuting means time saved, no travelling to meetings means time and travel costs saved and no travelling is much much better for the environment too.

One to one video conferencing

There are a number of platforms that will help you to do this. Simple platforms such as Skype and Messenger are familiar to a lot of people, Google Hangouts and Microsoft teams are also in pretty common use but they often lack some of the features that make video-conferencing much easier.

Video Conference Options

Video Conference comparison

The key features that I look for include

  • Maximum permitted meeting length
  • Screen sharing – so that I can share presentations etc.
  • Recording, can the session be recorded so that I can share it with the delegates for them to refer back to?
  • What services do the free accounts NOT have?

As an example, Zoom, which has really increased in popularity over the last couple of months has a Free account that allows video conferences of any length with 2 people but this drops to just 40 minutes for 3 or more but does permit screen sharing. However, there are concerns over the security of Zoom.

To overcome this, the Zoom Pro account at £143.88 + VAT annually increases the meeting length to 24 hours and provides 1Gb of cloud storage,

Webex, a Cisco product, is more secure. The free account limits the number of people in your call to 100, places no limits on meeting length but does not offer any recording and does not offer screen sharing.

The Webex Small Teams account, £135.00 + VAT PA adds screen sharing and recording to the free account.

Other providers of similar services include

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well