SEO is for life, not just for Christmas

I am frequently asked “when should I stop doing my SEO?” I suspect that this is because people are looking to stop either working on their website or paying somebody else to do the SEO on their website

The answer, which might not be easy listening for some, is that you can only stop when either you have taken over all of your competition, when all of your competition cease to exist, or Google stops updating the way it ranks websites and your business website sites at the top of Page 1

I agree that it would be great if one could create a website, ensure that it is fully search optimised, click “publish” and watch the magic happen as people flock to the website and make purchases or submit enquiries.

And a lot of businesses still think that this is the way that things should be done. Great thought, and money, is invested in the design, the content, the logo, the colurs etc but SEO tends to be at the bottom of the list.

I have lost count of the times that I have been asked to optimise a new website and spent time with the owner discussing the changes that are required to ensure that the site can be efectivly optimised, rather than just paying lip-service to the requirements.

Sometimes a root and branch rebuild is the only way forwards.

The reality is that SEO should be as an important part of the website planning, development and build as the thought put in to the logo, the colours used, the pages required etc. It should be there, from the beginning – not considered an afterthought.

And once optimised, many website owners think “that’s it, site optimised, job done”.

The problem is that it can take several months for the SEO to have an impact (see “how long does SEO take” for more info). And you will probably find that your site ins’t in the hallowed top spot on Page 1. Your site might not even be on Page 1 so more work will be required.

And while you are doing this, so will your competitors – they’ll be trying to beat your website and working on their sites so you will have to keep working on yours.

And then there’s all the changes and updates that Google makes to the way that it measures and ranks websites – you need to be on top of those in case any changes made by Google have a negative impact on your website. And Google makes, on average, 9-10 changes PER DAY, every day

You should ONLY stop your SEO when one of 3 states is reached

  1. You take over ALL of your competition and prevent new startups from competing with you
  2. Your business is so good that all of your competitors fail
  3. You have reached the top of Page 1 and Google stops changing things

Daily changes to Google Search

In 2018 Google ran over 654,000 experiments. These will have been carried out by Google’s AI engines, trained external Search Raters and live tests. The outcome being 3,234 improvements to search, or 9 a day

We’ll never get to know, and understand, the majority of these improvements because most of them will be tweaks to the system. However, significant changes are often announced by Google or can be tracked by businesses interested in Google’s updates and quite a few people have published lists of known algorithm updates such as herehere and here.

The Competition

Carry out any search on Google and you’ll be presented with millions of results. Even a search for “jumpers for rats” returns over 6m results.

Google search for "jumpers for rats"

And we know, or should know, that a Page 1 result is all that really matters.

Why do Page 1 search results matter so much

That’s really simple to answer. Research shows that just 50% of Google users ever make it from Page 1 on to Page 2 of the search results and just 10% make it on to Page 3

Chart showing how many visitors to page 1 of Google and beyond.
Image credit Backlinko

Maintain, Maintain, Maintain. Keeping your site up to date

Once launched, your website is never “finished”. You need to be constantly checking to make sure that it’s performing as required, and investigating where it is performing poorly and put solutions in place.

You need to be frequently adding fresh content (a blog/news page for example), an “un-maintained site is a doomed site” as they say – and Google emphasise this on its Search Quality Evaluator Guidelines:

Some websites are not maintained or cared for at all by their webmaster. These “abandoned” websites will fail to achieve their purpose over time, as content becomes stale or website functionality ceases to work on new browser versions. Unmaintained websites should be rated Lowest if they fail to achieve their purpose due to the lack of maintenance.

In 20 years of SEO I have only had to re-skill myself about 20 times to stay current and up to date. The ONLY thing that hasn’t changed is that SEO is always changing. If your website fails to stay current then your website will wither on the Google vine.

The good sites will prosper, the poor sites – owned by lazy businesses – will be left behind. SEO is not just for Christmas

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Find me:         https://seo.enterprise-oms.uk/  |  andy@enterprise-oms.co.uk
Follow me:     Twitter ¦ Linkedin
Phone me:      01793 238020 ¦ 07966 547146

Corona Virus & Marketing

SEO, Email, Blog, Social Media page header

Don’t make knee jerk decisions with your marketing budget.

Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

The purpose of this post is to give you some marketing things that you can be thinking about during these troubled times and to make an offer that will save you £50.00 on one of my services so that your website can come fighting fit on the other side of the Corona Virus pandemic.

When I was working as a business consultant during the 2008 recession I heard of many businesses who chopped their marketing budgets as a reaction to the turn-down. They then wondered why they weren’t attracting any new business and as their competitors recovered they were left behind.

Businesses that I was working with at the time recognised that there was an opportunity to step in to the gap left by companies which appeared to have disappeared. They took more considered action, reduced their marketing budget and put plans in place to ramp marketing back up once it was clear that the recession was coming to an end.

This put these clients in a prime position and they went on to prosper.

In these troubled times this is the action that you should consider. I know that times are dark, and likely to get darker, but if we don’t think positively and plan to still be here when the Covid-19 pandemic recedes then I know that some of us won’t be in business when that time comes around. 

The role technology plays in business continuation

Working from home, and in self-isolation, will be new to many people. Technology will have provided you with an opportunity to work from wherever you, and your staff, are with the only requirements being a device (desktop/laptop, phone or tablet) and an internet connection.

Cloud based audio and video conference solutions help maintain teams and enable client communications. SkypeMicrosoft TeamsZoomWebexSlackWhatsApp and more prove both free and subscription options to communicate, train, make presentations and simply remain in touch.

As more of us work form home it’s likely that online search behaviour will change as more people mix business searches with personal during their working day.

How will your business cope? 

As with any crisis, how your company responds is key, are you calm and taking action or are you panicking?

Either way, here are a number of things that you can be working on when faced with the current situation

Stay ahead of your competition

If you pause your marketing activities and your competitors don’t who do you think will be in a prime position when things begin to improve? Stay in touch with your clients using eMail, Video and Social Media, Keep an eye on search trends, are there any opportunities that you can make use of.

Remember that SEO is a long term strategy

I know that SEO is one of the services that I provide but it is worth remembering that it IS a long term strategy, taking weeks or months to have a proper impact so give your Search Engine Optimisation due consideration when reviewing your marketing budget. Google’s servers and algorithms won’t be taking a break.

Don’t buy cheap SEO

I know that it might be tempting to take up one of those “all you can eat” SEO offers at £75.00 per month but the risk to your business could be a lot greater than the small amount of money that you’d save. As the marketplace improves you could find yourself left with no rankings, no traffic to your website and possibly penalties from Google from trying to game the system.

Move offline marketing spend online

If people aren’t going out and about they are not going to be looking at advertising hoardings and billboards. They’re not going to be seeing “in-store” marketing either so think about whether you could shift some of your offline budget online to make up for this.

Understand search trends

By understanding trends in search you’ll be in an ideal position to leap on any opportunities and’or changes in direction. By keeping an eye on how people are searching you’ll be able to create content that meets the needs of those searchers. Google Trends is a really great way to stay on top of this

Produce more digital content

Consider using this as an opportunity to create those webinars you’ve been thinking of. By 2025 research is estimating that online learning will be worth about $158 Bn. Lessons learned now will be incredibly valuable going forward. Think about adding video conferencing and video calling to your communication options to reduce face-to-face meeting but stay in touch with key contacts, potential clients and your market. 

Free 40 minute Website and SEO Consultancy

I’m still offering my Free Consultancy sessions and am more than happy to conduct them over the phone or by video link

Detailed Website and SEO Review – Special Offer

Save £50.00 on an in-depth website and SEO review

And if you want something to listen too, have a listen to some of my Podcasts, you can find them on SpotifyApple Podcasts and my website.

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Find me:         https://seo.enterprise-oms.uk/  |  andy@enterprise-oms.co.uk
Follow me:     Twitter ¦ Linkedin
Phone me:      01793 238020 ¦ 07966 547146

Have you heard of The SMOG* Test?

It’s nothing to do with clean air but IS all about the readability of your website.

Did you know that the average reading age in the UK is 12-13 years and that a significant number of visitors to your website may have English as their second language?

If you haven’t given this any thought then you are probably losing visitors and business because your words could act as an impenetrable barrier and you could be losing custom.

Not only that but Google take more than a passing interest in readability.

There is a simple tool that you can use to calculate the reading age of your site and you really should apply this RIGHT NOW.

All you have to do is go to www.read-able.com, copy some text from your website that you want to test and paste it in to the “TEST BY DIRECT INPUT”Readability Test at read-able.com

Your pages will be parsed through 6 different tests [including the SMOG* test] and the individual results will be displayed together with an average.

Take a look at the Readability Test results

Readability test results

As you can see, the test results for the text that I pasted show that the reading age is 15-16 years and so a little owrk is required.

The results are provided in both age and US Grade Levels and you can find a simple Grade to Age comparison here.

Alternatively you could also try the “Drayton Bird test” by reading your content out loud. If it sounds like one side of a conversation the you are probably on the right track, if it sounds stilted and disjointed you need to go back to the drawing board!

How to make your text easier to read

If you need help with making your text easier to read you could turn to the free Hemmingway App for help.

Hemmingway App

In the screenshot, above, you can see that the App has highlighted areas for improvement, and as you make edits you’ll see the reading age on the right-hand side of the page reduce, and the highlighted text will start to disapear.

After a “first pass” you can see that the reading age has already come down. And if I paste this text in to Read-Able you can see that the reading age has fallen to 12-13, much closer to the target, and achieved without any Dumbing Down

Read-Able test results

And if you need any help with your website, search engine optimisation, social media, email marketing or any other form of online activity then all you have to do is #AskAndyP

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:     Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

*SMOG – Simple Measure of Gobbledygook

Safer Internet Day 2020

1,2,3,log on box4 is the start of The Beatles “I saw her standing there”, it’s the way you “declare a thumb war” and it’s also the first 4 characters of the worst password of 2019 – which is 123456.

11th February 2020 is the 17th “Safer Internet Day” and I’d like to make it a day where people change their simple passwords for something much more secure.

Why is it important?
Safer Internet DayEvery day millions of websites come under attack, ranging from simple personal sites to complex e-commerce sites and online email service providers.

Just think about your information that’s out there, and what could happen if your business or personal security was breached.

What’s in your Gmail, Hotmail, Outlook.com mailbox, how valuable would that be to a cyber-criminal? What if they hacked your email account and sent emails to your contacts and connections, as you, then tried to use your email address for more nefarious purposes?

How about if, after hacking your email account, they used your credentials to try to

  • break into your bank account
  • hack in to your building society account
  • access your credit card account
  • use the info to set up fake accounts that they can then use to steal your identity, borrow money in your name and have it sent to their bank accounts,
  • buy products online that are delivered to them and billed to your address – the list goes on and becomes even worse if it’s business data that has been stolen.

Business bank accounts typically have more money in them with longer lines of credit, your servers may contain enough information for the cyber criminals to target your customers, there may even be ideas, designs and other pieces of Intellectual Property that could be sold or misused in a variety of other ways, all to your disadvantage.

You know it makes sense to have stronger passwords but a lot of people, as evidenced by this list, obviously can’t be bothered – maybe they deserve what comes their way?

Well I don’t think they do, which is why I’ve published this blog post as part of “Safer Internet Day” and I’d ask you to review your password policy, both internally and personally and follow these simple tips and guidelines to minimise your risk.

Password BoxWhat should you do?

Don’t use the same password on every site you log in to, ideally, each site that you have an account with should have its own, unique, password. I know that sounds hard but it’s remarkably easy if you use one of the many, secure, password creation and storage sites. There are loads to choose from, some hare subscription based whist others are free. You can read a review of the top ones here.

Personally, I use LastPass, I started using it a number of years ago and find it invaluable in matters of internet security. Your password manager will automatically create strong and unique passwords and save them in your databank and automatically fill in the boxes whenever you are on one of your sites that require secure access.

Many also come as Apps for installation on your phones and tablets so that you can always access the sites you need to, whenever and wherever you are.

CrowbarThey run in your browser so that you can access your passwords and other log-in data from any internet connected computer, at home or abroad, on holiday or business trip – just make sure you remember to logout if you’re using a public computer.

If you don’t want to use an App then make sure your passwords are at least 8 characters long and are comprised of a mix of UppEr cAse and loweR case, 1nclud3 a numb3r or 2 and m@ke use of spec!al character$ wherever possible. You can check the strength of your password at HowSecureIsMyPassword

If you are concerned about any of the security aspects for your business, then send me an email, andy@enterprise-oms.co.uk or give me a call on 01793 238020 for a hack free, zero obligation chat and I’ll be delighted to see whether I can help secure your business from cyber criminals and make sure that you don’t become a victim, like Capital One did in 2019 where a hacker stole 100 million records that included names, addresses, post codes, email addresses, phone numbers, dates of birth, bank details and social security numbers.

Why would anyone want to hack my website?

log on boxWith the news that 30m credit and debit card details from US customers and over 1m sets of card details belonging to visitors to the US, have been put up for sale on the Dark Web following a malware attack against US convenience retailer Wawa I thought I’d take time out to explain why small businesses are just as at-risk from hacking as large organisations.

But first, let’s take a look of some of the major security breaches that occurred last year. According to Risk Based Security’s Data Breach Report there were 5,183 breaches by the end of September 2019 alone. These exposed more than 7.9 billion records. This was a 33.3% increase on the same period in 2018.

Here are some of the worst breaches.

  • Orvibo Smart home products – 2 billion records discovered on an unprotected database. These comprised of private individuals, hotels and businesses who were using Orvibo’s smart home devices. The data included email addresses, passwords, user names, family names and addresses.
  • Dream Market Breach – 617m online account details stolen from 16 hacked websites, including MyFitnessPal (151m). Data stolen included user names, passwords and email addresses.
  • Canva – 139m records stolen, names, user names, passwords, email addresses and location.
  • Capital One – 106m records hacked with names, addresses, credit scores, email addresses, dates of birth and more stolen.
  • Words with Friends – 218m records stolen, including names, email addresses, passwords, phone numbers and, where linked, Facebook ID info

However, these are just some of the ones that hit the headlines. Thousands don’t,  particularly attacks on smaller businesses. Research indicates that nearly 70% of SME’s experience cyber attacks (Ponemon State of SMB Cyber Security 2018) but why SMEs?

I talk to many people who believe their businesses are too small to have anything of value to the hackers. However, the truth is that they are too small to have a dedicated cyber security officer/specialist and so are easy targets.

Let’s take websites – most businesses use WordPress – over 1/3rd of websites use it. There’s nothing wrong with WordPress but, as the world’s most popular web development tool, it is also the hackers main target. (A bit like the way Windows is targeted compared to Apple’s operating system – its all in the number of targets)

WordPress is pretty secure and there are Plugins to make it more so BUT you have to keep everything up to date. Keep WordPress up to date, keep your plugins updated too because if you don’t you might be leaving holes in your security for the bad guys to exploit. 

But why would they?

  • Small companies are frequently connected to larger organisations and they might be a way in
  • Hacked systems can store illegal material
  • Hacked systems can be used in attacks on other websites (DDoS)
  • Hacked systems can host Malware
  • Hacked systems could provide access to valuable Intellectual Property
  • Hacked systems could provide easy access to other valuable data

Malware

Safer Internet DayImagine you have a reasonably popular website. Hackers will look to gain access to your site and plant malware on it that will automatically download (and install) itself on the computers of everyone who visits your website. The malware could allow the hackers to record the keystrokes of infected machines, could enable the hackers to take remote control of infected machines or turn them in to storage depots for illegal material.

Imagine how your reputation will suffer when this comes to light. 

  1. Keystroke recorders
    A keystroke recorder does what it says on the tin, it records every single keystroke made on a keyboard and secretly transmits it to a malicious 3rd party. This could be bank/card details, online shopping details, log-in user names and passwords, and much more
  2. Remote Control – DDoS (Distributed Denial of Service Attack)
    With the ability to remotely control your PC, and hundreds or thousands of others, malicious 3rd parties can “take down” target websites simply by overwhelming them with more web traffic than the website can cope with. Remember what happens to the Glastonbury website when the tickets are released – although not malicious the number of people desperate to get their tickets tend to bring the website to its knees as soon as tickets are made available

    Imagine a bookmakers website going off line a week before a major betting event. They’d be contacted by the Cyber Criminals who will admit responsibility. The bookmakers will then be told to “pay up” or their website will be blocked again, much closer to “big day” and prevent bets being placed.
  3. Illegal data storage
    Imagine the scene. There you are working in your office and there’s a battering ram through the door followed by police storming in with a warrant to take ALL of your computing devices. Your business will grind to a halt but why have you been targeted? Simples, as the meerkats say – the police have identified one or more of your computers/servers as the source of illegal material. This could be pirated software, music, films or worse. In the worst case scenario this information hits the local (and possibly national media) and your reputation is trashed. And you may not even have been at fault!
  4. GDPR
    Under all of the above scenarios you’ll probably have to report the matter to the Office of the Information Commissioner (ICO) under GDPR. After investigation, If your security and procedures are found wanting then you might be liable for a fine. GDPR states that fines can be up to 4% of your turnover, and that’s no laughing matter

How do I prevent this happening to me

No security system is 100% watertight, there are just too many variables and access points. The closer you get to 100% the more expensive it becomes to close those last few security percentage points. However, like home security, your job is to make sure that your security is as good as it can be so that the bad guys choose an easier target.

Get in touch with a good IT company or Cyber Security company or you could #AskAndy. Drop me an email – andy@enterprise-oms.co.uk or give me a call on 01793 238020 and we can start the ball rolling. I know that I’m not a security consultant but I know quite a bit and can always point you in the direction of a trusted third party if you need more help.

New Year – New Security Resolution

Tamara EcclestoneIn December last year Tamara Ecclestone’s London home was burgled and jewellery worth £50m was stolen.

Leaving aside the fact that this is a phenomenal sum of money to have invested in jewellery only to leave it “lying around” there are many rumours as to the particular timing of the heist.

Just a few hours before the robbery took place, Tamara and her husband shared a picture on Instagram of them boarding a private jet.

As a billionairess it’s no doubt that people of a dubious background will have been watching her social media updates hoping for just such an opportunity. They will have lists of targets, important addresses and social media accounts and probably even have plans in place, ready for execution as soon as an opportunity presents itself.

So, think about the pictures you post to Social Media. What do they give away? All those photos of you sunning yourself on a beach somewhere warm and exotic tells near do wells that you are not at home. Photos of road trips tell people that you are not at home, or in your business.

You even need to make sure that there’s nothing in the background of the picture that can be zoomed in to that might give away something you’d rather kept private. An innocent looking photo taken outside of your house could, if zoomed in, give away your house number whilst previous, or subsequent pictures could give away your street name – for example.

If you are going away, and you are an important cog in your business, it could encourage scammers to target employees with fake emails requesting money transfers, payment of fake bills and invoices etc.

log on boxSo why not make 2020 the year you strengthen your security fortifications. Make a start with passwords and email.

  • Conduct a password audit of everything AND everybody involved in your business.
  • Enforce the use of strong passwords and encourage the use of password managers
  • Make sure that you have a strong email policy in place.
  • Educate yourself and your employees on the tricks used by scammers-
    • how to check whether a link in an email takes the clicker to a safe site or not
      Hint – hover your cursor over the link to see the full web address
    • Ensure that the email comes from a trusted address. Is it from mycompany.co.uk or mycompany.co or myc0mpany.co.uk for example?
      hint – hover your cursor over the address or just hit “reply”
    • Are there any obvious spelling or grammatical errors?
    • Would you be expecting an email from this particular source?
    • Does the email express an urgent response?

Don’t forget that people new to your organisation should also receive the same level of training. Always remember that “if it feels to good to be true” then it probably is

And if you are still unsure, look up the phone number for the company that you think the email is from and give them a call – don’t rely on the phone number that’s displayed within the potential scam email.

Watch out for more emails looking at security issues and if you have any concerns, please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.

Thanks for reading and I hope you have a great, and secure 2020.

 

 

Christmas is coming, don’t let the hackers get fat

Christmas is nearly here, people are beginning the big “wind down” and it would be so easy to let your guard down too.

Andy, checking out websites as part of his workWell, let me tell you, the hackers and cyber criminals won’t – if anything they’ll be ratcheting up their activity because they know that our minds will be on other things.

You know, things like Christmas parties, gifts, food, television and everything else that’s associated with the season of goodwill.

So, vigilance must remain high, both in the office and when working from home. Keep your eyes open for suspicious looking emails, especially those coming from unexpected quarters, with messages that promise much, such as tax refunds or deliveries of items you don’t remember ordering. Also beware of emails with links to websites that look OK but in reality will do harm.

It’s also a good idea to take a fresh look at your password security. SplashData have just released their ninth annual “Worst Passwords of the Year” list which has been compiled from more than 5m passwords that have ended up on the Dark Web after being purloined by hackers.

Unfortunately, not a lot has changed over previous lists

  1. 123456 (same place as 2018)
  2. 123456789 (up 1 place)
  3. qwerty (a return to the top 5 for this old favourite)
  4. password (slips two places)
  5. 1234567 (up 2)
  6. 12345678 (falls out of the top 5)
  7. 12345 (falls by 2 places)
  8. iloveyou (this perennial is up 2 places from 10 in 2018)
  9. 111111 (yes, people do use this although it’s fallen 3 places from last year)
  10. abc123 (up 7 and breaking in to the top 10)

You can see passwords from 11 to 25 here.

SplashData estimates that at least 1 in 10 people have used at least one of these poor passwords.

Data breaches are inevitable but by using strong, unique passwords for each individual account that you have makes the theft of one password much less of a disaster than if you use the same (or close variant) across all of your accounts.

3 simple tips to make your digital life more secure

  1. Use passphrases (random word combinations) of 12 characters or more with mixed character types
  2. Use a different password for each of your log-ins so if you loose one password you haven’t lost all of the keys to your digital empire
  3. Use a password manager to secure your digital assets, to generate random password combinations, store them securely and make them available across all of your devices

And PLEASE, if this applies to to you – STOP USING PASSWORD or 12345678 and use one of these instead

Top Password Managers (in no particular order)

Have a great Christmas, a happy new year and I look forward to communicating with you in the new year. If you need any help, please, just ask. You can reach me by phone – 01793 238020 – email – andy@enterprise-oms.co.uk or just hunt me down on Social Media.

However, I hope to enjoy Christmas too so may be slower than normal in responding to your requests. I’ll be back in the office on January 2nd.

What’s your Digital Footprint and what is Reputation Management

What do people see when they search for you and your business? What can they find without looking too hard? What does it say about your business and you?

Are you easy to find, as a business and perhaps as an individual. If not, you might need some help.

Carry out a search on your favourite search and see what comes up.

If the results are not what you were expecting then some work is required.

I couldn’t find anything on the first page

If neither you, nor your business, come up on the first page of Google search then you need some Search Engine Optimisation. Either learn how to do your own or bring in a specialist who will be able to go over your website with a fine toothed comb, identify opportunities for improvement and then implement them. But don’t expect miracles – it takes weeks (at the best) and many months (at the worst) for SEO to take effect.(insert shameless plug for Andy Poulton and Enterprise Online Marketing Solutions here).

If your search results look something like these then you are off to a good start. Google has found a lot of references to the search and you can investigate them to make sure that you can see the type of content you would hope for, and expect.

Reputation Management

If the results are not what you hoped for, perhaps a  negative review appeared or somebody had made a negative comment on Social Media then you need to do some Reputation Management. This will involve mitigating the negative content in some way.

If it’s a negative review then you should

  1. post a rebuttal – if possible and without sounding mealy mouthed or catty
  2. encourage more positive reviews to push the negative comments out of the headlines

If it’s a negative blog post, or similar, then you should start to write similar looking posts, but with a positive spin. The goal being to, again, swamp the search results with fresh, positive content, with the aim of pushing the negativity off page one.

What to do next

If you need help with your visibility or your reputation needs some management then give me a call (01793 238020) or email me, for a no cost, obligation free, chat about your challenge and I’ll see how I can help

Are you missing out on a great marketing opportunity?

Email MarketingIf you are on my email newsletter list so you already like email marketing but  are you using email for your business? If so, well done, how is it working out for you?

If not, then perhaps you should read the following before you continue to miss out on one of the greatest marketing opportunities.

  • Did you know that 66% of consumers (businesses and consumers) have made an online purchase as a direct result of an email marketing message.(1)
  • There are more than 6.32 billion email accounts and this is predicted to reach 7.71 billion by 2021. Facebook has 1.3 billion users. A big number, for sure, but that’s around 1/5th the number of email accounts.(2)
  • Despite the explosion of Social Media 72% of consumers say that they prefer to receive their news via email than any other means. This is because ti comes TO them, they don’t have to search it out.(3)
  • 61% say they like to receive weekly promotional emails and 28% want them even more frequently! (4)

And here are some more reasons to use email marketing

Hand clicking on "quality"
  • Personalise.
    One of the other great advantages of email marketing over social media is that you can talk personally to your recipients.
  • Delivery.
    90% of emails reach their destination, the in-boxes of your clients
  • It’s easier
    It’s 5 times easier to win more business from existing customers than it it is to bring a single, new, customer on board
  • Great ROI.
    The DMA quote the return on investment of email marketing as 40:1 so for every $1 spent you get a return of $40
  • Calls-To-Action.
    You can easily add effective Calls-to-Action to your emails
    Buy Now
  • Performance monitoring
    You can measure the effectiveness of your email campaigns
  • Popular
    Email is the most popular activity on SmartPhones

How do you write to?

I’m not talking about buying lists of data but sending emails to your existing customers, which is permitted under GDPR, and encouraging people to subscribe to newsletters.

You can do this using pop-overs on your website, collecting data at networking events and business shows, in fact in any place where you cross paths with potential customers.

Next Steps

If you are interested in releasing the power of email marketing and need some help getting started, with creating your messages and/or with making sure your messages don’t get caught by the spam filters then get in touch.

It’s easy to do. Just give me a call on 01793 238020 or email andy@enterprise-oms.co.uk for a free chat about email marketing for your business or organisation.

  1. Direct Marketing Association
  2. Radicati Group, 2017
  3. Marketing Sherpa
  4. Marketing Sherpa

Another Google Update

Google my Business

Last week there was a lot of talk across the SEO network about changes to results for Google Maps/Places/Google MyBusiness.

Some businesses seem to have suffered massively impacted by the changes. 

The way that it works is that a business sets up their GMB account and lets Google know of the areas that they service and so, when a Google user searches for a local business, Google looks at where the person in searching from and displays businesses based on those that are located in an (approx) 10 mile radius of the searcher although competitors up to 60 miles away might be shown.

This latest update now seems to have reduced the radius to just 5 miles with competitor activity limited to 17 miles.

There appears to have been some “bounce”, some businesses dropped out totally but a number then subsequently recovered as Google tweaked the algorithm although the tweaks now seem to have ended so where you are is where you will remain.

It would appear that the number and quality of reviews are not having an impact and the update affects all business sectors.

What can you do?

Not a great deal. Just make sure that your GMB profile is as complete as possible and make regular posts/updates and if you are unhappy about the outcome you can complain to Google using their “Business Redressal Complaint Form

And if you want to discuss this, or any other SEO/Google Ads, issues please don’t hesitate to give me a call on 01793 238020 or email andy@enterprise-oms.co.uk or make contact via Twitter or Linkedin