How ready is your business for marketing online?

I recently read a post on www.SmallBusinessNewz.com that says many small businesses do nothing to enhance their on-line presence and 90% have not even considered paid web marketing such as Pay per Click [aka Google Ads, PPC] or sponsored updates on Social Media sites.

£20 notesPersonally, I think that this is good news even though I may disagree with the one of the main reasons they give – they believe that it may be too expensive and not deliver results.

I know that a properly constructed and managed campaign WILL most certainly deliver results and does not have to be expensive. However, campaigns that are rushed in to place and ineffectively managed will simply feed the money hungry machines that are Google, Facebook etc.

What’s even worse is that even a well set up and managed campaign may not deliver the wished for results because the website at the end of the click may not be up to the task.

It would be like advertising the opening of a new supermarket, building demand and expectation and then throwing open the doors only to have the shelves half stocked and no one around to help or take your money. A wasted opportunity! Not only a wasted opportunity but a wasted future because people who have had their expectations dashed will never return and (and this is just as bad) spread the word.

So, a business with a website that is unsatisfactory from a visitors perspective should NOT embark on any new marketing activity until –

  • the destination website is up to scratch.
  • they are sure they have the resources to deal with an uplift in enquiries and / or sales

What do I mean by having a website that it “up to scratch”? Watch this space for my next post.

What does your email address say about you

Getting the right email addressI’ve been meaning to write about this for a while now and was reminded again about the message your email address sends when I was following a van recently. The van was sign written [good], carried a large phone number [good], web address in significantly smaller [not so good] print http://www.jobbingtrader.co.uk and an email address – not just any email but a free address [awful], jobbing-trader13@outlook.com [names have been changed to protect my health].

This is wrong on so many levels.

First off – an Outlook.com address, really! In fact any free email address – such as one from Yahoo.com or Virgin.net or BTInternet or AOL to name but a few – really does send the wrong message!

Secondly, it also shouts “I don’t understand”. It’s far easier to remember an email address when the bit that goes after the @ is the same that goes after the www. – you are getting twice the chance of people remembering your contact details

Thirdly, you are missing out on so many opportunities to better manage your email, you can have multiple addresses, info@, sales@, accounts@, enquiries@, myname@ to name just a few. You can then set up folders in your email program for each address and easily create rules which automatically filter incoming emails and move them to the relevant folder.

With each part of your business having a unique email address means that everything is a little easier to prioritise and manage. As an example, you could look at sales@ first because these might be new contracts, accounts@ next because these relate to money and myname@ last because these are more likely to be personal in nature.

All of the above can be easily achieved if you have your own web address because each web address can usually have more than one email address and most email programs enable you to set up folders and create rules.

Managing your emails in this way will help you to present a more professional look to the outside world and enable you to be more effective when it comes to managing your emails and the way that you act, save, delete and back them up…….you do back up your emails don’t you?

If you have any questions about your email services, don’t hesitate to get in touch blog@enterprise-oms.co.uk[did you see what I did there?] or give me a call on 01793 238020

What does your email address say about you and your business?

Getting the right email addressI’ve been meaning to write about this for a while now and was reminded again about the message your email address sends when I was following a van recently. The van was sign written [good], carried a large phone number [good], web address in significantly smaller [not so good] print http://www.jobbingtrader.co.uk and an email address – not just any email but a Gmail address [awful], jobbing-trader13@hotmail.com [names have been changed to protect my health].

This is wrong on so many levels.

First off – a Hotmail address, really! In fact any free email address – such as one from Yahoo.com or Virgin.net or BTInternet or AOL to name but a few – really does send the wrong message!

Secondly, it also shouts “I don’t understand”. It’s far easier to remember an email address when the bit that goes after the @ is the same that goes after the www. – you are getting twice the chance of people remembering your contact details

Thirdly, you are missing out on so many opportunities to better manage your email, you can have multiple addresses, info@, sales@, accounts@, enquiries@, myname@ to name just a few. You can then set up folders in your email program for each address and easily create rules which automatically filter incoming emails and move them to the relevant folder.

With each part of your business having a unique email address means that everything is a little easier to prioritise and manage. As an example, you could look at sales@ first because these might be new contracts, accounts@ next because these relate to money and myname@ last because these are more likely to be personal in nature.

All of the above can be easily achieved if you have your own web address because each web address can usually have more than one email address and most email programs enable you to set up folders and create rules.

Managing your emails in this way will help you to present a more professional look to the outside world and enable you to be more effective when it comes to managing your emails and the way that you act, save, delete and back them up…….you do back up your emails don’t you?

If you have any questions about your email services, don’t hesitate to get in touch blog@enterprise-oms.co.uk[did you see what I did there?] or give me a call on 01793 238020