Last week there was a lot of talk across the SEO network about changes to results for Google Maps/Places/Google MyBusiness.
Some businesses seem to have suffered massively impacted by the changes.
The way that it works is that a business sets up their GMB account and lets Google know of the areas that they service and so, when a Google user searches for a local business, Google looks at where the person in searching from and displays businesses based on those that are located in an (approx) 10 mile radius of the searcher although competitors up to 60 miles away might be shown.
This latest update now seems to have reduced the radius to just 5 miles with competitor activity limited to 17 miles.
There appears to have been some “bounce”, some businesses dropped out totally but a number then subsequently recovered as Google tweaked the algorithm although the tweaks now seem to have ended so where you are is where you will remain.
It would appear that the number and quality of reviews are not having an impact and the update affects all business sectors.
What can you do?
Not a great deal. Just make sure that your GMB profile is as complete as possible and make regular posts/updates and if you are unhappy about the outcome you can complain to Google using their “Business Redressal Complaint Form“