It’s not the cost, that’s just an unchangeable part of life, no it’s the temptation when IÂ go to pay. Chocolate bars, crisps, sweet drinks, gadgets and all those essential “must haves” strategically placed between the door and the till to tempt you.
That’s why I much prefer “pay at pump” options and can’t wait for the day when all garages offer this.
I need fuel recently so imagine my delight when I saw that Shell are partnering with PayPal to enable “pay at pump” simply by scanning a code on my phone, telling the App how much I wanted to spend and then just filling up without going in to the shop.
Shell call this “Fill up & Go” and it’s being rolled out across the UK later this year.
When paying for my fuel, and successfully avoiding temptation, I picked up a leaflet that answered a lot of my questions and which told me “If you want to be one of the first to use it, visit our website to register your interest, www.shell.co.uk”
So, when I reached my destination, I went to www.shell.co.uk and was instantly, and automatically, sent to www.shellsmart.com where I learned I could get a Shell loyalty card, find out more information about Shell’s “Partners” and other information but NOTHING about paying at the pump via PayPal
So, I scrolled down the ShellSmart page and found a link to Shell.co.uk and finally managed to reach the Shell website.
I expected to see information about “Fill up & Go” front and centre, but it wasn’t.
Where was it? I still don’t know, I scrolled down the page, I clicked on some links, I read some text and finally gave up in frustration. What a waste of time.
Why couldn’t Shell have had info right in front of my eyes or used a dedicated URL on their leaflet, www.shell.co.uk/FillAndGo for example?
Not difficult, not even clever but it would certainly have saved me from frustration and meltdown with yet another corporate entity which has a good idea but fails in the execution.