What do people see when they search for you and your business? What can they find without looking too hard? What does it say about your business and you?
Are you easy to find, as a business and perhaps as an individual. If not, you might need some help.
Carry out a search on your favourite search and see what comes up.
If the results are not what you were expecting then some work is required.
I couldn’t find anything on the first page
If neither you, nor your business, come up on the first page of Google search then you need some Search Engine Optimisation. Either learn how to do your own or bring in a specialist who will be able to go over your website with a fine toothed comb, identify opportunities for improvement and then implement them. But don’t expect miracles – it takes weeks (at the best) and many months (at the worst) for SEO to take effect.(insert shameless plug for Andy Poulton and Enterprise Online Marketing Solutions here).
If your search results look something like these then you are off to a good start. Google has found a lot of references to the search and you can investigate them to make sure that you can see the type of content you would hope for, and expect.
If the results are not what you hoped for, perhaps a negative review appeared or somebody had made a negative comment on Social Media then you need to do some Reputation Management. This will involve mitigating the negative content in some way.
If it’s a negative review then you should
- post a rebuttal – if possible and without sounding mealy mouthed or catty
- encourage more positive reviews to push the negative comments out of the headlines
If it’s a negative blog post, or similar, then you should start to write similar looking posts, but with a positive spin. The goal being to, again, swamp the search results with fresh, positive content, with the aim of pushing the negativity off page one.
What to do next
If you need help with your visibility or your reputation needs some management then give me a call (01793 238020) or email me, for a no cost, obligation free, chat about your challenge and I’ll see how I can help